Some important points to consider when you set up a web page.
It is better not to use a splash page when you set up your site, splash pages (pages that have welcome messages or click here to enter) serve no purpose and will cause a percentage of your visitors to click on the back button.
Make sure that you provide a navigation menu that is easy to use, menu titles should be self-explanatory, tried to set them up so that a five-year-old child could use them. Avoid complicated flash menus that may not work with some browsers.
Do not use midi or audio loops on your site, they are extremely irritating to users who stay on your site for more than a few seconds and can interfere when the visitor is already listening to something on their computer.
Do not use excessive banner advertisements on your website, if you use advertising try to blend in to your content.
Consider starting a blog or forum on your website to keep your visitors coming back. Some form of interaction will give them a reason to return. Another way is to use polls or surveys relevant to your content.there are many free add-ons for this available on the web.
When writing your content be sure to keep your text paragraphs to a reasonable length with clear headings.
